Top 5 Best Free Subscription Plugins For WordPress

Top 5 Best Subscription Plugins

Top 5 Best Free Subscription Plugins For WordPress

Recent statistics from Campaign Monitor paint a clear picture of just how important email subscription marketing is for all website owners who want to maximize engagement, increase their overall web traffic, and grow their revenue. Emails are the preferred way of receiving updates from a company by 90% of people. It’s no wonder then that email is 40 times more successful, when compared to social media sites such as Twitter and Facebook.

If you run a WordPress powered blog or site, the easiest way how to manage your subscribers is by installing and configuring a solid WordPress subscription plugin. There’s lot to choose from: from simple free options to complex paid solutions designed for large enterprise-scale use. Our list of top 5 best subscription plugins should help you select the best one to suit your own individual needs and preferences.

Ninja Popups

Ninja Popups is among the highest rated plugins on CodeCanyon, and we understand why. This mature subscription plugin integrated extremely well with all major email subscription services, such as MailChimp, SendPress, or GetResponse, and allow users to easily customize their popups with several dozen beautiful themes that are guaranteed to fit just about any website. All themes are fully responsive and work great on mobile devices. Their configuration doesn’t require any knowledge of coding, thanks to the super-simple settings panel that allows you to change colors, button labels, the size of individual elements, and much more.

You can track your conversions and summarize the gathered data into easy-to-understand statistics, which will help you optimize your campaigns and attract even more visitors. What’s more, the latest version of this great WordPress subscription plugin adds a brand A/B testing ability. You really get everything you could possibly ask for.


Used by almost 300,000 websites, OptinMoster is another great plugin that can help you drive in new traffic and increase your email conversions. At the heart of this plugin lies the OptinMonster Builder. This drag and drop builder can help users create their own, custom-built forms and popups in a very short time without any knowledge of coding whatsoever.

The plugin also takes advantage of the patented Exit Intent technology, which can analyze users’ behavior in real-time to detect when they are about to leave the site. When that happens, a popup is triggered to capture their attention and convince them to stay on the site.

Just like Ninja Popups, OptinMonter has robust built-in analytics and A/B testing capability. You don’t have to rely on third-party services and pay for, yet another, monthly subscription just to optimize your email campaigns and improve the overall performance of your marketing efforts.

Popup Domination

Popup Domination describes itself as “the fastest way to grow [an] email list.” That’s a pretty bold statement, and not every WordPress subscription plugin would be able to back it up. Not so much Popup Domination. The plugin can really be the shortest way how you can dramatically increase the number of subscribers you have and take your revenue to the next level.

It was developed to never slow down your website or cause any problems that could make visitors leave the site. Popup Domination respects modern web development standard and practices and comes with an assortment of great-looking themes all of which are fully responsive and ready for quick customization and instant deployment.

As a premium plugin, you can use it on all of your sites without paying anything extra and benefit from live chat support and timely updates. Of course, you can integrate it with just about every web platform and email marketing service out there.


Pippity recognizes that popups can be annoying. Very annoying. That’s way it was built with one main goal: avoid distracting visitors from the activity they are currently focusing on, and, instead, get their attention without interrupting them. How is this possible? Thanks to Pippity’s sophisticated real-time tracking algorithms that watch what visitors do and trigger popups only when it’s appropriate. For example, a popup can be triggered when the reader finishes an article, is about to leave the page, does nothing at all for a while, or clicks on a certain element on the page.

Combines with its state-of-the-art visual popup builder, more than 20 fully customizable themes, and extensive analytics, you get a strong competitor that can stand up to all established players.

MailPoet Newsletters

The last plugin on our list does things a bit differently from the rest. MailPoet Newsletters has been designed from scratch to be as simple to use as possible. The main idea behind it is that engaging your audiences via email shouldn’t be complicated and boring.

In MailPoet, you can easily create automated newsletters and autoresponders using a simple drag and drop interface and several preconfigured widgets and templates. The only thing you need to keep in mind is that the free version of the plugin is limited to 2000 subscribers.


All WordPress subscription plugins on our list are highly rated by thousands of individual users. Each comes with its own distinct set of features, and it’s up to you to carefully consider how it would fit your workflow. Don’t feel discouraged if the plugin you have decided for ends up not working as you first expected. Simply move on to another one, until you strike gold.

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